Below is a HILARIOUS excerpt from the 1981 book “Trance-formations” that I believe perfectly illustrates the brilliance behind John Grinder and Richard Bandler. =D This was definitely one of the funnest and enlightening books I've ever read. I also highly recommend their 1979 book "Frogs into Princes."
In the beginning, one of their foundations was thoroughly studying the work of world renown hypnotherapist Milton Erickson. Overall, Richard Bandler has evolved his understanding of hypnosis into a field that is now known as "Neuro Linguistic Programming (NLP)." Here's a popular video where Richard cures Michael Strahan of his snake phobia on a live TV show using NLP.
Enjoy the excerpt! =D